Wednesday, May 12, 2010

Breath In, Breath Out. Chocolate?

Image via NPR, credit Phase One Photography
The beginnings of a new food revolution! David Edwards, the creator of Le Whif, is a biomedical engineering professor at Harvard University. He began looking at the concept of "eating by breathing" back in the Fall of 2007, and now his creation, Le Whif, is available in a variety of breathable chocolate flavors (Pure Chocolate, Raspberry Chocolate and Mint Chocolate) as well as perhaps the more interesting flavor, Coffee. Each hit of the Coffee releases about 100 milligrams of caffeine which is comparable to a shot of espresso. The lipstick-sized, biodegradable container contains very small particles of chocolate or coffee that when breathed in, coat the mouth and maximize the flavor experience. Not to worry; the particles are too large to enter the lungs.


The Cambridge Chronicle interviewed the professor below:



So what is the benefit for eating in this manner? Some might argue that people will not want to give up satisfying their cravings by biting into a piece of chocolate, but what about those that are trying to watch what they eat. Le Whif happens to be less that one calorie. This sounds like a great way to have your cake and eat it too, I mean breath it too.

It will be interesting to see what comes of this in the future. Will we be breathing our veggies soon. Will new "breathable eating" five-star restaurants emerge? "I'll start with the breathable Oysters Rockefeller and for the entree, the Surf and Turf, please." Will McDonalds introduce a new no-calorie menu and offer the classic Big Mac? 

See what others are saying about it. 
Scientists Create Chocoholic Dream - The Daily Telegraph
One-Calorie Chocolate Bender - O, the Oprah Magazine

What do you think? Will you give Le Whif the sniff test?


Where to find Le Whif:
Le Whif Official Site
Dylan's Candy Bar